Track what visitors do on your site (form submissions, downloads, button clicks) and see which traffic sources bring the most engaged users.
Identify pages gaining or losing traffic. Focus on growing pages to understand what works, and optimize declining pages.
See which traffic sources and products generate the most revenue. Use this to optimize your marketing spend and product strategy.
Monitor how your website ranks for different search terms. Focus on improving keywords and identify new opportunities.
Spot keyword cannibalization where multiple pages compete for the same search terms. Consolidate or differentiate content as needed.
Monitor traffic from AI platforms like ChatGPT, Perplexity, Gemini, and other AI-powered search engines. Track which AI tools are driving the most traffic to your site.